Create Your Own
OZAS, Vilnius, Lithuania
For Spring, Ozas wanted a campaign aimed at their Gen-Z audience. For this group of individuals, creativity is at the heart of everything they do. They use their creativity to select their own personal style, to influence their relationships, to curate their online personas and identities. So through this campaign’s personal, hand-crafted art direction, we show how Ozas allows this audience to create their own style, create their own experiences, and create their own life.
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Ozas is a shopping and entertainment centre in the heart of Vilnius, offering over 200 stores, restaurants and a foodcourt to visitors, as well as a wide variety of entertainment, including cinema, arcade, dance studio and even swimming pool.
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In-Centre POS and OOH print formats, including billboards and Citylights. Digital formats for web and social media, including Google ads.
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Adobe InDesign, Adobe Photoshop, Ideas development and Creative concept design, Artwork for print and digital media, On-site art direction for photo shoot and pre-production planning.
