That’s My Point
The Point Shopping Mall, Sliema, Malta
With new centres opening within its catchment, The Point was facing new competition. To cement its credentials as the leading place for fashion in Malta, a new advertising campaign was developed. A photo and video shoot was arranged on-site at the centre with outputs being used across the country, most prominently on Malta’s key TV and radio stations.
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The Point was Malta’s first and original shopping mall, which plays host to the largest concentration of exclusive brands in the country. It strives to appeal to a cross-section of tastes and budgets, as well as creating a fun, engaging and memorable experience for its guests.
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OOH print formats, including airport billboards, in-flight magazine covers and EasyJet ticket ads. Digital formats, including a suite of videos for TV, web and social media.
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Adobe InDesign, Adobe Photoshop, Ideas development and Creative concept design, Artwork for print and digital media, Storyboarding and art direction for photo and video, as well as pre-production planning.
